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AVEENO® Daily Moisturising Body Wash 354ml has been developed to gently cleanse and moisturise dry skin by using a combination of moisturisation and natural colloidal oatmeal. It is lightly fragranced and gentle enough for most skin types.
The Healing Power of Oats Oats have a long history of being valued for skin care. As early as 2000 BC, the Arabians and Egyptians used oats to beautify the skin. The ancient Greeks and Romans also documented the use of "oat baths" to heal skin ailments. That's because the multiple benefits of natural oats include moisturisation, cleansing, and soothing relief of dry, itchy skin.
Advancing the Science of Oats In 1945, a technological advancement facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturise and relieve dry skin. Scientists took this advancement and created the AVEENO® brand with the formulation of AVEENO® oatmeal bath for dry, itchy skin. Shortly after its introduction, doctors at the Mayo Clinic began to use this unique therapeutic bath to treat their patients. Oatmeal is one of the natural ingredients recognised as a skin protectant.
Only AVEENO® products carry ACTIVE NATURALS™ featuring natural colloidal oatmeal, clinically proven to relieve dry skin and moisturise for a full 24 hours.
Discover oats: The secret for healthier-looking skin.
Moisturises skin: Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.